Are you preparing to launch a new product?
I’m sure you are excited about it. But how do you know what others feeling? Will they get excited as you expect them?
The answer is that it depends on the hype you create for your new launch. There are many marketing tips and tricks on how to create buzz.
Here, we will focus on WooCommerce pre-order sales promotion tools that you can use to increase pre-launch sales.
And let me share this secret with you: You must have a marketing plan.
Why?
According to the Harvard Business Review, insufficient preparation is one of the biggest reasons product launches fail.
So let’s dive into it.
What Does Pre-Order Mean?
A pre-order is an order for a product that has yet to be released or does not currently exist. It will be sent to the customer upon receipt. It will allow customers to order something even before it is available.
Whether it’s an out-of-stock product or is about to release, orders act as a form of backup to ensure customers get it as soon as possible; help it’s up to you to improve your cash flow, increase customer loyalty and improve efficiency.
What Benefits It Will Provide For Your Business
A Pre-order marketing strategy has many advantages. And some of them can also help you overcome bad luck and reduce risks if you choose the wrong product. For example:
You can estimate the market demand for your product before presenting it. This will allow you to avoid being out of stock or oversupplied if your password fails.
Create buzz for your brand. Boost your brand awareness and allow yourself to generate leads.
Get an initial income to finance the development of your product (in the case of paying for the first orders). And if you pay the first orders at the opening, you can get a measure of your success in the future.
Serve as a source of excellent customer information and research when done successfully. You can also get a lot of user experience when the product is finally in stock.
When to Use a Pre-Order Sales Strategy
A solid initial sales strategy takes time and effort to create and execute. Small businesses also don’t want an order failure that could kill any interest in a new product. For these reasons, a business must decide whether a product or innovation warrants an initial strategy.
The primary strategy should be used for significant company events and product launches such as:
- Bringing a new business to market
- Launch of a new flagship product
- Limited or Special Edition Items
- Major promotions or discounts on existing products
Pre-order sales methods should be used for these items, not small promotions or updates.
How to get more sales and customers with pre-orders sales campaign
Accurate planning and market research is the key to the success of any pre-order plan. You must consider the product and the accompanying pre-launch, promotion, and advertising campaigns. It is also essential to think about the order and order of the following data to ensure that all orders can be fulfilled. When creating and implementing your first strategy, consider the following:
1. Use a hero shot for your landing page
Use high-quality images to show the product in the best possible light. You can hire professional photography products and modeling services for your theme photo. 3D product animation and video information can also be used to capture customers. The mode you choose will depend on your budget and resources, including product photos and videos of your production line.
2. Make your products irresistible
With pre-orders, consumers are thinking about things they have yet to find. Because of this, you have to make your products more attractive than ever, providing better images and information. Be bold and photograph factory models or prototypes if you can get the ball rolling.
3. Create urgency during pre-launch
Even if you want it, you need more supplies for everyone. So use this as an opportunity to create a sense of urgency during your ad. Set a golden number that reflects the number of purchases for your benefit and reduces the burden of transportation for your mental health. And use that number to create urgency.
There are many ways to go further with this. For example, you can offer special discounts for the first people to place an order. You can also play it safe by telling them they may only be able to buy your product for a short time if they are pre-order now.
Be sure not to limit yourself. Send promotional emails, invest in Facebook ads to promote it, and run social media contests – let your audience know how often they make an order.
4. Build your pre-order strategy around lifecycles
What a company does in the weeks and months to launch a product is more important than the launch day itself. Do your best to create a solid plan and schedule starting from the launch date and focus on creating more information and interest that can increase the number of orders you receive.
Research has shown that more than a quarter (28%) of the first orders are placed on the day they hit the market; this usually happens 4-6 months before the product is delivered. In the next 7-10 days after the first trial of the product, customers become less interested.
But don’t worry, the order doesn’t end there. In many cases, orders increase depending on the marketing and PR processes. There can be a lull in the week or more before a product release because regular customers have already placed their orders, and customers are happy to wait and wait for the official launch.
5. Be prepared for a surge in traffic and orders
A successful pre-order marketing campaign will generate a lot of excitement and enthusiasm about your product. Prepare for high demand and large orders. A typical business planning mistake that often hurts businesses is underestimating demand.
This can result in your website being taken down due to high traffic or insufficient data to meet demand. None of this looks good on launch day.
A business can protect itself from this by ensuring its website can handle the increase in visitors and setting up a dedicated support team to help customers with orders.
6. Work with the right influencers
Adding influencers to your pre-sale is a great way to build awareness and generate awareness and interest in your audience. The effects are compelling, and their approval of the new product goes a long way.
People trust people more than the marketing messages of brands or companies. Additionally, 74% of sales are informed through social media.
An influencer can talk about your upcoming launch, educate your audience about the product, and create buzz. The main thing is to find the right people to work with. It depends on your niche, product type, and budget.
7. Set the PR wheels to moving
You need to get your new product out there, and what better way to get your product out there in the media?
Social media and marketing campaigns can play an essential role in helping you reach customers and generate leads for your new ad. When you launch your first ad, write a press release and circulate it on social media to spread the word far and wide.
Takeaway
Pre-orders can increase sales, reduce stress, and provide valuable information to your market. In return, customers can receive bonuses and a guaranteed supply.
Understand correctly; an advertising campaign is a win-win option for you and your customers. To help you succeed with your first-order plan, find business professionals to help with tasks like copywriting, email marketing, and social media.
