There has been a seismic shift in the way that businesses advertise compared to previous methods. The advent of digital technology has changed the world and the way people go about their everyday lives. The dramatic fall in sales of printed newspapers can be put down to rolling news channels on TV and being able to source their info in seconds online.
One only needs to look at passengers travelling by public transport to see the change as most will be looking at their mobile devices. They can be kept up to date in an instant as to what others are getting up to regardless of their location. Much of this is available through various social media platforms, which include Facebook which has billions of users in many countries around the world.
While Facebook can provide plenty of fun and gossip through users making posts and putting up photos and videos, it also provides huge opportunities for those with the skills and knowledge to use it to place ads as part of a digital marketing campaign. All those clicks to find out information can easily be ads that don’t look like an actual pitch to sell anything. Instead, they may be in the form of an interesting few words or an article that entices the viewer to explore further, leading them to a landing page. Keywords are often the secret ingredient in the hands of professional marketers who know their value. Contact King Kong, a leading Australian agency that delivers results.
Any business that is serious about adhering to its budget should look no further than Facebook ads, which offer excellent value for money and a cost-effective way to get a message across, especially when carried out by those with skills and experience. Those attributes will be used to target the right audience so that time and money are saved. Those who know where to find data can then utilize it so that it performs properly providing valuable information about those who view an ad.
Remarketing custom audiences is a tried and tested form of digital marketing that can provide huge benefits through Facebook ads while new leads can be found more easily. Those leads can be redirected to a landing page which in turn sees those who view something of interest and promise much more, before delving further and being turned into purchasing customers. Facebook ads are a cost-effective and prolific form of digital marketing when in the right hands.